Send the 12-bottle members a different offer
Every club, and every case-size and frequency combination inside it, keeps its own Shopify customer segment up to date, ready to pull straight into Klaviyo or Mailchimp.
For marketing managers
The club is your best list. Use it.
Every member, segment and order lives in Shopify, ready for your email platform. You run the campaigns; the app keeps the data clean and the billing on time.
Built for the person running the campaigns
A landing page in your brand
The signup widget inherits your theme, and our designer builds the club page with your imagery and copy. No off-brand iframe in the middle of your website.
Lifecycle emails, handled
Welcome, upcoming-order reminders 14 days and 2 days out, and payment-failure notices all send automatically. Add your own branded flows on top through your email platform.
Turn a wine show into signups
Put a QR code for the club page on flyers, posters and the tasting bench, and visitors join on their own phone while they are still standing in front of you.
Member perks that sell
Member pricing, free club shipping and first access to new releases all run through Shopify's native discounts and unlisted products — the levers you already know.
Report on the club without a new tool
Club performance sits on the dashboard, and because every club order is a normal Shopify order, the reports and analytics you already send keep working.
“We had our wine club set up within days… The best features for us are the app's simplicity and its integration with our existing Shopify website. Can't wait to use it to give our customers a great experience in-store and online.”GKLR Wines · Victoria
Launch support included
We supply social tiles for your club announcement, help with the launch email, and review the page before it goes live. Ideas on engaging members are on the blog.
The segments build themselves
You don't create any of these. They appear in Shopify as clubs go live and stay current as members join and leave.
Everyone, and everyone else
Two segments land the day the app is installed: Wine Club Subscribers and Wine Club Non-Subscribers. One is your loyalty and first-access list. The other is the win-back list you've been meaning to build.
One per club
Publish a club and it gets its own segment — “Red Club Subscribers” and so on. Rename the club later and the segment name follows it, so a rebrand doesn't quietly orphan a flow.
One per combination
Case size and frequency get their own segments too, down to “Red Club – Monthly 6-Pack Subscribers”. That's the level offers actually work at: a twelve-bottle quarterly member is a different conversation from a six-bottle monthly one.
Membership drives the tags behind them, so a cancellation drops someone out of the club segment without anyone remembering to do it — and they're standard Shopify segments, so Klaviyo, Mailchimp and everything else that already reads your customer data can see them.
Bring your campaign calendar
We'll map the club to your next release, event or seasonal push on the call.